Nowadays we are buying food based on value of money, not based on nutrition or the amount of food we really need. That’s what the My sweets collection tries to solve: ‘Can design make people buy food that offers LESS?’

The solution was simple: the candies would taste the same, maintaining all the deliciousness we’re used to and expect when we buy them but by losing some pieces they would instantly lose some of the fat, sugar, and cholesterol.

Each snack has a particular design and shape cut that besides decreasing the amount of fat from 20 to 30 percent make them look even tastier than a regular bar.

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